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A Designer We Love – Alena Akhmadullina

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A Designer We Love: Alena Akhmadullina 

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What’s To Love: Alena Akhmadullina’s designs are fairytale perfection. Light and embellished. Ready for the ball or a stroll down the street. Below are images from Alena’s Fall/Winter 2018 lookbook.

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ABOUT ALENA AKHMADULLINA

Alena Akhmadullina portrait

FROM LUXCARTEL:

Alena Akhmadullina is a ready-to-wear and accessories label born out of St. Petersburg in 2001. Creating a world that blurs the lines between the natural and imaginary, Alena’s collection romanticizes nature through richly colored illustrations of flora and fauna printed onto luxurious silks like crepe de chine and satin. From oversized metallic leaves sewn into delicate organza and portfolio clutches with floor-length fringes, Alena uses storytelling as a lasting inspiration for her creations.

“Alena grew up in St. Petersburg and launched her namesake label a year after graduating from the St. Petersburg Academy of Technology and Design. Showing regularly at Moscow Fashion Week, the brand debuted its ready-to-wear collection in Paris for the first time in 2005. In 2006, Alena won Glamour Russia’s ‘Designer of the Year’ award, after which she opened her first flagship boutique in Moscow. The brand also received The Elle Russia Style Award in 2008.

“Alena sees her brand for the woman who longs to incorporate a little fantasy into her every day and enjoys taking risks at every age. Whether coupling a boxy oversized blazer with a ruffling tulle skirt or contrasting mismatched prints on a flowing gown, she views her silhouette as an empty page and uses her wardrobe to create a narrative.”

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Images Courtesy of Alena Akhmadullina and LuxCartel

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ABOUT LUXCARTEL

LuxCartel is a global luxury fashion incubator for new and emerging design talent that offers customized business services including brand strategy and positioning, consulting, development, logistics and operational management, marketing, press and public relations, partnerships, production, sales, social media and special promotional events. Thus, allowing its curated clientele to devote more of their precious time to the creative process.