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Dress To Impress with… 35DL Designer Daniel Lawson

Daniel Lawson is no stranger to “power dressing” and clothing commanding characters.

Lawson is the costume designer for hit TV shows “The Good Wife” and “Limitless” as well as the co-creator of the new 35DL online ready-to-wear collection.

In the following interview, Lawson shares his thoughts about how a woman can make a great style impression in any situation.

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Daniel Lawson

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Firstly, what does a woman need to “dress to impress”?

It’s all about a very modern take on classic shapes and styles. Boxy suits made of masculine fabrics and collared blouses that are reminiscent of a man’s dress shirt are a style of the past.  Today, looking fresh is about high-end business suits and dresses that emphasize “feminine chic” all the while being wonderfully powerful.

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What does a woman need to “dress to impress”…  in the office?

A sleek, incredibly well-fit suit that exudes confidence and power like the number 35 Updated Mugler Jacket and matching skirt, which give a beautiful shape in luxe Italian wool and a waist-defining leather panel in the zip front jacket.

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What does a woman need to “dress to impress”… on a date?

An elegant and sexy dress that flatters the body and entices the date, but doesn’t look tawdry or cheap.  Our V Back Dress (below) is the perfect date dress,as it hugs every curve while maintaining the illusion of propriety and elegance.

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V Back Dress

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What does a woman need to “dress to impress”…  on the campaign trail?

An incredibly good pair of trousers that are simultaneously feminine and powerful will give the leg lengthening and strength.  The 35DL Classic Trouser (below) is the perfect campaign trouser that gives the wearer a sense of comfort while conveying effortless elegance and confidence with a penchant for governing.

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Classic Trousers

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What does a woman need to “dress to impress”… on the beach?

While it’s great to cavort in the sun, you should protect yourself from the sun with the perfect hat that shades the face but lets the world still see the unique you underneath.

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What does a woman need to “dress to impress”… at a social event?

Finding the perfect jewelry for a social event is key.  You want something that is going to draw subtle attention to yourself, something that underscores the sense of who you are, without being showy or flashy.

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What does a woman need to “dress to impress”… while hosting at home?

Shoes are tricky when hosting at home because you want something elegant and casual, but not so casual that it seems you are not taking your hostessing duties seriously.  On the other hand,  you also want a shoe that isn’t too high and serious.  Finding the right heel height for you that lets you move effortlessly from room to room in your house is the key to being a good host without seeming intimidating or overbearing.

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Images Courtesy of number 35 and 35DL