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PHOTO ESSAY: STAR WARS @ LA LIVE

When Disney purchased Lucasfilm and the entire Star Wars Universe for $4 billion a while back, you knew once the Mouse House’s marketing machine was fully operational, you had about as much of a chance to avoid their media onslaught as the planet Alderaan did escaping the ferocious blast of the Death Star.

Booooooom!

In other words: Disney is blasting Star Wars wars propaganda and straight up killin’ it.

With the seventh installment, “Star Wars: The Force Awakens,” set to take over the known galaxy this weekend, Disney joined forces with one of its many cross-pollinators, Target, for a pop-up celebration this past weekend in downtown Los Angeles at the Staples Center.

Current projections have “The Force Awakens” debuting with anywhere between $175M-$250M in North America. The number Disney is gunning for is $208.8M, which “Jurassic World” opened with this past summer, snagging the title from Disney/Marvel’s, “The Avengers,” by just $1.4M.

Payback time.

Star Wars @ LA Live, downtown Los Angeles, CA
Star Wars @ LA Live, downtown Los Angeles, CA
As expected, the security was pretty tight.
As expected, the security was pretty tight.
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Surprisingly friendly Stormtroopers. Huh, who knew?
LEGO C3PO
LEGO C3PO
This is how you display your action figures!
This is how you display your action figures!
Hoth: AT-AT down. Global warming is real, folks!
Young jedi in training
Young jedi in training. BB8 under his mind control.
Target and Disney working together to turn this Star Wars thing into something, uh, big.
The man-bun is strong with this one.
The man-bun is strong with this one.
Jedi Master of Star Wars Origami.
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The dark side of Star Wars addiction.
Fear is the path to the dark side.
Skateboard fan art.
Skateboard fan art.
LEGO Wookie
What Stormtrooper helmets would look like if Nike ran the Empire.
What Stormtrooper helmets would look like if Nike ran the Empire.
R2-D2: still the most popular droid in the galaxy, sorry BB-8.
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Still a little short to be a Stormtrooper. Next year.
Rancho Obi-Wan: A Star Wars Collector’s Valhalla.
Expert LEGO builders constructing TIE fighters.
Expert LEGO builders constructing TIE fighters.
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