washington square watches

Washington Square Watches – Seven Creative Questions for Managing Director Marc Smouha

***

Marc Smouha is the managing director of A Classic Time Watch Co., a New York-based watchmaking company that’s just launched its first-ever branded, direct-to-consumer line.

Marc calls the new 15-piece collection “Washington Square,” named after his  student days at New York University. The men and women’s watches are priced at $155, or $165 with personalization, and can be purchased on the company’s website.

Says Marc: “Our brand was built on the vision of Washington Square Park. A park that is rich in history and diversity and fueled by the spirit of New York City. Whether a web designer, a musician, a banker, chef or we-worker, we made this watch for you — it’s your time.”

Below, Marc tells us more about himself, his business and “Washington Square.” 

***

SEVEN CREATIVE QUESTIONS for MARC SMOUHA

smouha embed 1

***

NAME: Marc Smouha

AGE (if you want to give it up): 32

COMPANY: Washington Square Watches, LLC

HOMETOWN: Brooklyn, NY

***

PLEASE DESCRIBE YOUR BRAND or LINE OF PRODUCTS: Washington Square watches is a collection of watches inspired by my love for New York City. It was my time to forge ahead and bring my own collection of watches to market. Our goal is to give everyone that opportunity to redefine their look of success.

***

PLEASE DESCRIBE YOUR PERSONAL STYLE: Trendy

***

1. How long have you been working in the watch manufacturing business? And what is your earliest memory concerning a watch?

My family has been in the watch business for over 33 years. My oldest memory is when my father manufactured watches with a moving airplane on the dial as gifts for my bar mitzvah guests. I have been actively involved in the watch business since 2006.

***

2. What has been the best watch design trend in the last five to ten years? And what has been the worst?

Sleek, minimalist styling.  When I started in the watch business it was all about large oversized watches. They were all very bulky and heavy on your wrist. A few years ago the minimalist trend started and it made watches much more appealing to me. The worst trend was definitely blingy, bulky oversized watches.

***

3. What’s the best piece of business advice you’ve heard? And do you follow it?

I love this quote by Robert Herjavec, “I’ve met a lot of people who are afraid to start a task or take a risk because they are scared to fail. The problem with that line of thinking is– if you don’t start, haven’t you already failed? Push yourself and go outside of your boundaries, it’s the only way to get ahead.” I think of this quote every day when working on Washington Square.

***

smouha embed 3

***

4. Other than your company’s offices, where is the best watch store, anywhere in the world, and why?

Shinola does a great job at creating a watch store. They have this really cool counter where you can mix and match and create your own watch. I’m impressed by their ability to turn a watch brand into a lifestyle.

***

5. What’s your dream watch? And why? And how close have you come to owning it?

Rolex Daytona in white gold. It’s sharp and versatile. I do own a more affordable Rolex, and am working hard to upgrade to this one in the future.

***

6. What is your most favorite timepiece that your company sells? And why?

Clearly our Washington Square watches. My favorite style is the Greenwich Black. In fact, there is a new version of this model coming out for Spring 2018 that I am already wearing daily.  I gravitate toward this style  because is attractive, lightweight, and comfortable. I also love the leather we use and the maintenance of the raw backing on the straps.

***

smouha embed 2

***

7. Are you a movie buff? Which is the best movie about time? 

I would have to say Castaway… Just a man and what he can make with his bare hands.

***

All images courtesy of Marc Smouha and Washington Square Watches