What’s in a name? For rock bands a lot. Like any branding, a name for any musical act needs to resonate and pop.
Over the past several years Arcade Fire sizzle and Arctic Monkeys cool have helped pave the way for alternative music and membership at the Two Door Cinema Club, the Bombay Bicycle Club and, lest we forget, the Gemini Club.
We now live in a world where you can have your NONONO with your Yeah Yeah Yeahs;
It’s also a year where a sorceress or a Magic Man can drink their Silversun Pickups in their Mansions in Cayucas under the glow of Neon Trees or a Parade of Lights (which are possibilities if there’s an Airborne Toxic Event.)
Fritz and The Tantrums and Kate Boy and Harrison Hudson and Matt and Kim – they can all be new friends for this musical journey.
It’s a new day, a digital, danceable, hummable summer solstice with a slew of engaging band names and flowering talent. But at the end of the day most musicians aren’t setting out to make a statement with what they call themselves.
They’re just striving to fall into two categories… The Naked and The Famous.